Children's Museum

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Children’s Museum Launches New Website

Responsive Web Design Makes Website Adapt to Web and Phone

PITTSBURGH (June 12, 2012)— On Wednesday, May 23, Children’s Museum of Pittsburgh launched a brand new website which utilizes an easy to navigate, engaging design that brings the excitement and variety of the Children's Museum front and center while responding to the habits and needs of its busy, on-the-go audience.

The Museum’s website was built using a new layout technique called Responsive Web Design that allows the website to adapt to the size of user's browser window, be it desktop, laptop, tablet or smart phone, and provide the most efficient viewing experience for that device.  Responding to whatever platform it's viewed on, the Museum’s site resizes its content and displays it in a manor suitable for that screen size; a smart phone user won’t just see a tiny version of the website on their screen, but will instead see a simplified layout that prioritizes content and fits their phone’s display. Responsive design is beginning to emerge as the web layout technique of choice; recently launched websites from Starbucks and the Boston Globe were designed with it.  Last week Google announced that Responsive Web Design is its recommended approach for mobile search engine optimization (SEO).  

“We are thrilled that our new website makes it easy to find out about the Children's Museum and its many programs, while adapting to the various and evolving ways our audience acquires information,” says Jane Werner, Executive Director at the Children’s Museum of Pittsburgh. “We look forward to engaging with our visitors and supporters in new and different ways as a result.”

The website also serves as an entry point to the Children’s Museum’s total online presence, which also includes Facebook, Twitter, YouTube and several blogs.

The website was designed by Bearded, a local design agency that specializes in creating dynamic content-managed websites optimized for download speed and search engine indexing.

Matt Griffin, Principal and founding member of Bearded, says “Responsive Web Design lets us tackle the challenges of a world where new internet-capable devices are popping up all the time.  The Children’s Museum website doesn’t care if you’re looking at it on your phone, your TV, or your refrigerator. It’s always going to flex and adapt to that situation, empowering you to view and do what you want on any device you choose.”

We invite you to explore the Children's Museum's new website at www.pittsburghkids.org.

About Bearded

Bearded is a full-service design and development agency that is passionate about creating websites, brands, applications and print materials that help connect customers with their audiences.  Specializing in creating responsive, content-managed websites, optimized for download speed and search engine indexing,  Bearded’s clients include the American Institute of Chemical Engineers, Children's Museum of Pittsburgh,  RIDC, The Sprout Fund, and the University of Pittsburgh, among others. Based in Pittsburgh, Pennsylvania, Bearded has been featured in HOW Design’s Interactive Annual, on the Communication Arts website, in design exhibitions, as well as numerous web design galleries. Learn more at http://bearded.com/

About Children’s Museum of Pittsburgh

Providing innovative museum experiences that inspire joy, creativity and curiosity. Children’s Museum of Pittsburgh is a place that delights and inspires children, where they can take off on fantastic flights of imagination daily, and return to earth to splash in a river, hammer a nail and ink a silkscreen. With 80,000 square feet of space the Museum welcomes nearly 250,000 visitors annually and provides tons of fun and loads of “real stuff” experiences for play and learning.  Hands-on, interactive exhibit areas at the Museum include: The Studio, Theater, Waterplay, Nursery, and Backyard.  In October 2011 the Museum opened its newest permanent exhibit area MAKESHOP -  a space where kids and adults can build and tinker with old and new technologies, exciting projects and cutting-edge media The Museum’s award-winning, three-story, center building is screened by a shimmering wind Sculpture and connects two historic structures (Allegheny Post Office Building & the Buhl Building).  In 2006 the Museum became a certified green building (Silver LEED) and was honored by the American Institute for Architects and the National Historic Preservation Trust.  In 2011 the Museum was named as one of the nation’s ten top children’s museums by Parents magazine.  For further information, call 412-322-5058 or visit www.pittsburghkids.org. 

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